Effective Marketing Means Just That

It may sound strange for a company specializing in high-tech marketing solutions to also offer something as “old school” as direct mail but there is one simple reason that we do.  It works.

As more and more marketing goes digital there is something to be said for a tangible piece of marketing collateral.  Of course, we’re not talking about the old sales letter in a window envelope type of direct mail.  We’re a little more innovative than that.

While typical direct mail gets approximately a 25% open-rate, we like to work more in the 95% range.  We do this by using simple postcard mailers where messages are seen without having to open an envelope or by using greeting cards which typically get opened by 95% of recipients.

In our humble opinion, the single smartest thing that an established business can do is send out Thank You cards to existing and past customers.  These are simple to do, they’re cheap and since nobody else is sending out cards like these, you can be sure your customers will appreciate them.