Your Website Shouldn’t Cost a Fortune

… But Your Site Must Produce Results.

Your website is a direct reflection of your business.  I don’t believe that appearances are everything but I do understand that people do judge books by their covers and your prospective customers are judging your business by what your website looks like – both on their computers and on their mobile phones.

Your Site MUST Produce Results

Quick story.  I once worked with a dude in the U.K. that owned a digital agency.  He would  not even talk to a potential client unless the client had 100,000 POUNDS to invest in a website and another 100,000 POUNDS to promote it.  Now this guy was incredibly successful and this business model worked very well for him but it isn’t one that I could buy into.

The Plain Truth

I believe that every small business needs to have a website but it doesn’t have to cost a fortune to do what you need it to do. What you need it to do is simply:

1. Educate people about what you have to sell and why they should consider buying from you
2. Generate sales leads for your business and follow-up with those leads automatically
3. Attract free traffic from the search engines

That’s it.  Of course, if you actually sell something online you can replace ‘sales leads’ with ‘making sales’ in point #2 but for most small businesses transactions take place off-line.

It is All About Converting Visitors to Customers

When we’re talking about websites we’re talking about conversions.  It is nice (and necessary) for your site to get sufficient traffic but all that traffic is useless unless your site converts those visitors to sales leads for your business. This is a major factor in the Marketing Success Formula which I share in Marketing in Vancouver. Make sure you download and read this before you make any decisions with regards to building or updating your website. It just might save you a fortune.

It Isn’t Just About the Site

Again, we are not an ad agency.  We are a marketing company.  Everything we do is done towards providing you with higher ROI on your marketing budget.  If you can get away with NOT touching your current site we will recommend that you do so.  If your site needs some tweaking we’ll help you do so as cost-effectively as possible. If you need an entirely new site (or a mobile version of your current site) we will integrate marketing best-practices into the design, price it reasonably and get it done quickly.

This way you will get the highest return on your investment with us and you will be more likely to continue working with us on an on-going basis. One thing that most web designers will never tell you is this.  Building (most) websites is easy. Getting traffic to them and making them profitable takes a good strategy and hard work.

Spending a fortune on a pretty website with all the bells and whistles and not promoting it is like having 5,000 full-colour glossy brochures printed then leaving them in the box in your garage.  Like a site that isn’t promoted, nobody but your friends and family will ever see your brochures so you’ll never have a chance of building your business beyond those that already know you.

We only offer web design services as a means to generating more sales for your business.  Our real expertise lies in marketing your business effectively. Contact us or complete our questionnaire for your free marketing analysis to see if we should be working together.